RESOURCES FOR BUSINESS DEVELOPMENT
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SKILLS
Clarify your value proposition
Who should you target and why should they buy from you instead of anyone else?
The major strategies for starting relationships and how to choose among them.
Methods for keeping in touch with people and nurturing your relationships.
Convert relationships to sales
Converting prospects by focusing on making the right decision for them.
Deepening and broadening relationships to uncover and address more needs.
How to create a mutually valuable relationship.
TOOLS
Generate and nurture leads online
Using online marketing automation to find and nurture leads.
Use a customer relationship management system well to support business development.
Investing to create a long-term beneficial partnership with important clients and prospects.
The critical measures you might want to track.
Successfully manage business development
The processes you can use to stay on track and identify opportunities for improving performance.